As the younger generation emerges as the mainstream consumer group, public lifestyle concepts are rapidly evolving from basic practicality toward quality comfort, sophistication, and self-indulgence. Among these, the home environment has become one of the core carriers of life happiness. As essential categories covering daily living, home-based work, and leisure time, various types of home apparel, lounge wear, and related household products have become key choices and carriers for enhancing quality of life, creating a pleasant atmosphere, and conveying emotional warmth, thanks to their strengths including comfort and skin-friendliness, aesthetic appeal, versatile scenarios, and multi-functional design.

In response to industry trends and to precisely align with market demand, Shanghai International Home Apparel & Products Expo (referred to as:HAPE) is launched at the right moment. Jointly organized by Shanghai Fashion Accessories Society and Shanghai Gehua Exhibition Service Co., Ltd., the expo is scheduled to be grandly held at the Shanghai World Expo Exhibition & Convention Center from March 22 to 24, 2027.Rising consumer demand for comfort, design, and personalization in home apparel and household sundries is driving continuous expansion of the home consumption market and constant enrichment of product categories, promising a broad outlook and huge potential for industry development. This edition will be held concurrently with a series of expos under Gehua Exhibition, namely The 21st Shanghai International Hosiery Purchasing Expo and Fashion Accessories Shanghai 2027.Rooted in the industrial supply chain, the expo will focus on trending products and styles in home wear and related supplies, deeply explore niche markets, unlock new market growth drivers, and foster new development hotspots for the industry. Meanwhile, it will leverage high-quality products to enable scenario-based production displays, elevate the quality of future home living, and build a core platform for enterprises to engage in exchanges, resource matching, and product exhibitions.